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This in-depth guide to Vietnam explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

We review the five big trends that we identified at the start of 2019, plus provide insight on the latest performance of Asia's leading grocery retailers.

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VinMart, a leading retailer in Vietnam, has placed large posters displaying images of over 100 daily essential products on shelves to look like a supermarket in 20 locations. Shoppers can buy these products by scanning QR codes on their mobile phone and pay with the VinID app.

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VinMart, a leading retailer in Vietnam, has placed large posters displaying images of over 100 daily essential products on shelves to look like a supermarket in 20 locations. Shoppers can buy these products by scanning QR codes on their mobile phone and pay with the VinID app. Expanding to more locations These virtual stores are placed in dormitories, office buildings, schools and bus stops...
Vingroup has acquired all 87 Shop & Go chain of convenience stores for just US$1. There are 70 stores in Ho Chi Minh City and 17 in Hanoi. Shop & Go withdraws due to competition Shop & Go opened its first store in 2006 and became one of the first operators of modern convenience stores in Vietnam. A representative for the retail chain said, “we have invested a great deal in the Shop & Go sys...
VinMart, a leading retailer in Vietnam, is testing “Scan & Go” feature with a mobile application in 13 stores. Integration with VinID Shoppers need to download the VinID app and be a member to use the new feature. Once the “Scan & Go” feature is selected, shoppers can scan the barcode in the store and see the product information and prices in their electronic cart. Payment can be made upon ...
AEON has sold its 30% stake in small grocery chain Fivimart to Vinmart in Vietnam. Divestment in Fivimart... After four years of being a part owner and mounting losses, AEON has sold its share in Fivimart (23 stores). It has been reported that the decision to exit was due to poor performance and strategic differences between stakeholders. Converted to Vinmart stores All Fivimart store...

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