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Tesco Lotus has launched 45 Thai food products under the Tesco brand.
The food products include both savoury and sweet items with top quality ingredients from Thailand. These include sweet tamarind from Phetchabun, purple sweet potatoes from Ubon Ratchathani, durian from Chanthaburi, mangoes from Prachuap Khiri Khan and coconut sugar from Samut Songkhram. The ingredients are used in traditional recipes to deliver an authentic taste and at affordable prices.
Tesco Group collaborated with the Ministry of Commerce to develop a range of authentic Thai products that is internationally accepted in terms of safety and quality. The initiative will support Thai SME to expand their reach through Tesco’s distribution network both locally and overseas.
Sompong Rungnirattisai, Tesco Lotus CEO, said, “By working closely with Thai operators, we ensure that they achieve internationally accepted safety and quality standards required by the Tesco Group. We also share know-how in terms of packaging design, branding and marketing. Through this, we help to enhance SME capabilities and give them a competitive edge to succeed not only in Thailand but also in international markets, in line with the Ministry of Commerce’s Local to Global initiative."
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