Shinsegae opens new fusion store

Date : 11 February 2019

South Korea retail conglomerate opened a new format for its Emart brand, called the SSG Food Market, in Seoul.

A fusion of supermarket and food hall

The new 4,000 sqm development is a fusion of premium supermarket and food hall. It includes an extensive fresh food department, with additional features such as a fishmonger, a butcher, a Korean deli, a sushi restaurant, a café, a florist and a 200 seat restaurant.  

The store also has franchises such as Starbucks as well as third party retailers.  

Design attention is paid to every customer touchpoints, from signage and communications, packaging and uniforms, menus, point of sales, furniture and fixtures, to create a coherent and strong branding image.

Transforming customers’ shopping experience

SSG targets shoppers from various age groups. At the basement of two high-end residential apartment buildings and open until 10pm, SSG is designed to serve as a community centre for residents and nearby shoppers to meet, eat and shop throughout the day.

The SSG project was a transformation of customer’s shopping habits,” says Emart head of strategy Brian Kim. “Through our new store design, refurbished brand identity, well-curated products, and F&B mix, we have made SSG place for every-day shopping as well as social gathering.”

The store has received great positive feedback since opening. In a highly competitive grocery marketplace, SSG is engaging shoppers through an authentic culinary experience and it seems to be doing well.


IGD Asia newsletter

Keep up-to-date with the latest retail developments from Asia.

Sign up for our newsletter »