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News Feature image, the ecommerce unit of South Korea’s retail conglomerate, Shinsegae, launches early morning delivery service in June.

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South Korean retail giant Shinsegae is to open a new Emart Traders store in Seoul this month, which will be its first branch in the capital. 

High expectation of the new branch

This first Emart Traders in Seoul will be located in Wolgye-dong, Nowon District. It will be in the parking lot of Emart’s Wolgye store, with 45,302 square meters of floor area.

The first Seoul branch is expected to achieve an annual sales revenue of 140 billion won ($12.6 million). Packaged instant foods and fresh products will be offered at prices that are 50% lower than average department store prices.

Similar to Costco but different

Emart Trader is similar to the US giant Costco in the sense that both are warehouse style supermarkets. The latter also has stores in South Korea. Unlike Costco, Emart Traders do not require customers to sign up for a membership and pay a compulsory annual fee of 30,000 and are more focused on local Korean products with less imports.

Since its launch in 2010, there are currently 15 Emart Traders nationwide. The company has plan to stretch the number to 18 by end of 2019.


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Hailed as South Korea’s answer to Amazon, Shinsegae is to launch in March 2019 by integrating its two online businesses.

Integration driven by demand is formed by combining Shinsegae’s two online business units, the Shinsegae mall and the Emart mall. The company made the announcement back in January 2018 and is now going ahead with the plan.

The integration of online shopping operations is to effectively absorb a rapidly growing demand for e-commerce deals under the single brand of,” a company spokesman commented.

Getting ready to become top ecommerce performer

Shinesgae has set ambitious goal for The online business aims to achieve sales revenue of KRW3tn (US$2.8bn) in 2019, a year-on-year growth of 29%.

The company hopes to achieve this ambition through effective marketing as well as much improved delivery service.

Investment will be made to open the company’s third distribution centre in Gimpo, Gyeonggi, in the second half of 2019 to improve delivery efficiency and speed.

With the official launch of, we are getting ready to become the country’s top e-commerce enterprise,” said Choi Woo-jung, the CEO of

Instead of just selling goods online, we are also planning to function as a ‘Linker’ by connecting consumers online and offline like [offering them the platform to] share their lifestyles on the internet.”


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South Korea retail conglomerate opened a new format for its Emart brand, called the SSG Food Market, in Seoul.

A fusion of supermarket and food hall

The new 4,000 sqm development is a fusion of premium supermarket and food hall. It includes an extensive fresh food department, with additional features such as a fishmonger, a butcher, a Korean deli, a sushi restaurant, a café, a florist and a 200 seat restaurant.  

The store also has franchises such as Starbucks as well as third party retailers.  

Design attention is paid to every customer touchpoints, from signage and communications, packaging and uniforms, menus, point of sales, furniture and fixtures, to create a coherent and strong branding image.

Transforming customers’ shopping experience

SSG targets shoppers from various age groups. At the basement of two high-end residential apartment buildings and open until 10pm, SSG is designed to serve as a community centre for residents and nearby shoppers to meet, eat and shop throughout the day.

The SSG project was a transformation of customer’s shopping habits,” says Emart head of strategy Brian Kim. “Through our new store design, refurbished brand identity, well-curated products, and F&B mix, we have made SSG place for every-day shopping as well as social gathering.”

The store has received great positive feedback since opening. In a highly competitive grocery marketplace, SSG is engaging shoppers through an authentic culinary experience and it seems to be doing well.


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South Korean’s largest retail chain Emart snatched up US food retailer Good Food Holdings for $275mn.

Emart’s first foreign acquisition

California-based Good Food operates 24 stores under three banners: Bristol Farms, Lazy Acres and Metropolitan Market. With this acquisition, Emart will gain 12 Bristol Farm’s stores, five Lazy Acre’s and seven Metropolitan Market stores. This is Emart’s first foreign acquisition. Good Food’s executive board will be retained.

We are not planning to make any changes in the management of Good Food Holdings,” said an Emart spokesman. “Nothing in the operations of the three grocery chains will change in the immediate future.”

Break into the US market

The acquisition of Good Food sees Emart break into the US market in a big way. It intends to provide the retailer with stability and allows it to expand operations in North America. In October, Emart made an announcement to open a premium grocery store, called PK Market, in Los Angeles next year. PK Market will be in direct competition with a nearby Whole Foods Market store.

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