7-Eleven launches BEING fit gym in Taiwan

Date : 05 June 2018

7-Eleven is set to launch a gym on the second floor at one of its convenience stores in Taipei, Taiwan.

7-Eleven BEING fit

7-Eleven's new concept store will be located near MRT Xingtian Temple Station. The gym itself will operate between 6 am and midnight, seven days a week, and under the banner BEING fit - a subsidiary of the Uni-president Group which operates 7-Eleven in Taiwan. 

BEING fit will feature showers and changing rooms, and a total of 40 different types of workout equipment, including treadmills, kettlebells and dumbbells. One-to-one personal trainer sessions, as well as group classes such as pilates, yoga and TRX suspension training will also be available upon request.

To meet the needs of gym users and the general public, the convenience store will sell sportswear, protein bars, post-workout beverages and other workout-related products in addition to its standard inventory.

Modelled on FamilyMart Fit and GO?

7-Eleven's BEING fit concept is the first of its kind in Taiwan, but not the first in the world. In February, FamilyMart opened a Fit & GO store in Tokyo. Fit & GO is available to members only, while 7-Eleven will charge users for each session, NT$100 (US$3.36) for the first hour and NT$40 (US$1.34) for every 30 minutes subsequently. 7-Eleven plans to launch a second store, and more locations are being planned for in the central and southern regions of the country.

 Subscribers can view our FamilyMart Fit & GO store visit report here.

Our view

Over the last six months, Taiwan has been the hotspot for in-store innovations. 7-Eleven launched its automated X-Store in Taipei city earlier this year. We have also seen FamilyMart launch a futuristic store, Watsons open a Tech-Fun outlet and Carrefour with its 2-in-1 Market banner.

7-Eleven continues to diversify its in-store services. Its latest initiative follows a global shift towards a stronger focus on health and wellbeing by offering a convenient space to fulfil healthy living aspirations.

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