Saigon Co.op store visits


NTUC Fairprice's Cheers convenience banner opened its first store in Vietnam in mid-2018, as part of a joint venture with Saigon Co.op, we went in-store to see how the format is looking to differentiate in a competitive market.
Saigon Co.op's latest hypermarket concept, featuring more ready-to-eat options, a wider range of fresh produce and a dining area in a more compact store.
Take a look at how Vietnam's largest retailer attracts shoppers with a lively atmosphere and attractive promotions.