Trends in focus: social shopping

Social shopping is one of the key trends shaping the landscape of grocery retailing in Asia. We review the different types of social shopping channels that are emerging and what this trend looks like in action.

Included in this report:

  • Background on the growing trend of shopping via social media
  • Information on group buying platforms, shoppable social media networks, selling via messaging apps and peer-to-peer selling apps
  • Case studies on selling via Pinduoduo, Facebook, Whatsapp Business and Alfmart's Alfamind