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Singapore supermarket chain NTUC FairPrice and on-demand transportation/mobile payments platform Grab have signed a memorandum of understanding to embark on a joint initiative.
The new service, currently under development, will cater to the evolving needs of the community by providing better value, convenience and access to goods and services.
Anthony Tan, Grab Singapore group CEO/co-founder, says “With both supermarket and transport services as part of this initiative, we are thrilled to provide greater cost savings and convenience.”
With more consumers indicating that they are likely to subscribe to such services, retailers are recognising this growing segment by providing targeted solutions and services.
Consumers opting for the Grab/FairPrice subscription service will be offered exclusive savings, rebates and access to services on groceries and transport. It is targeted for launch in Q1 2018.