Alibaba pushes into bricks-and-mortar further with Bailian

Date : 21 February 2017

Ecommerce giant Alibaba Group has formed a strategic partnership with Chinese retail conglomerate Bailian Group.

The cooperation

Alibaba and Bailian will initially cooperate on supply chain technology using Alibaba’s big data capabilities as well as integrating Alipay payments with Bailian Group’s existing membership programme. 

Alibaba has been extending its reach offline to provide a better shopping experience and achieve further growth. It has acquired a stake in retailer Suning as well as Intime Retail Group.

About Bailian

Shanghai-based Bailian Group is one of China’s largest retailers by sales, operating 4,700 outlets in 200 cities including hypermarkets, supermarkets, convenience stores and pharmacies.