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China-based, pure ecommerce retailer JD.com has reached an agreement with Thailand government agencies to help provide Thai companies with greater access to Chinese consumers.
JD.com has signed three memorandums of understanding (MoUs) with three separate Thai government agencies. These include, Thailand’s International Trade Promotion Department, the Digital Economy Promotion Agency and the University of the Thai Chamber of Commerce.
The MoUs were signed with JD Central, a joint venture between JD.com and Thailand-based Central Group. The companies are aiming to help small and medium-sized (SME’s) Thailand-based companies to expand by increasing their access to cross-border online trade. The SMEs will receive access to the Chinese market through JD’s platforms, as well as specialised training, consumer insight analytics and digital payments.
Thailand hopes to expand globally and become a major ecommerce hub in ASEAN. The MoUs will help promote the Thai government’s Thailand 4.0 policy, which aims to attract new investment.
Yol Phokasub, chairman of the board of JD Central, said, “We have been launching the JD Thailand Official Flagship Store on JD.com, which allows Thai exports to sell in China and also offer innovative logistics and supply-chain solutions to the government agencies, which are keys to uplifting the country’s infrastructure”