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China-based, pure ecommerce retailer JD.com has extended its partnership with technology company Intel. The extension will see the two companies launch a joint lab to help them both “explore the use of Internet of Things (IoT) in smart retail solutions”.
JD.com and Intel said the lab aims are broad. It will look to create media and advertising solutions, next-generation vending machines and new technologies for stores of the future. JD.com, specifically, said the lab will strengthen its vision of ‘retail as a service’ and will play a role in supporting other retailers and industries by sharing technological innovations.
The original collaboration between JD.com and Intel consisted of combining the latter’s computing and computer vision architecture with JD.com's visual algorithm. Together, the companies analysed in-store foot traffic and purchasing patterns.
Zhi Weng, vice president of JD.com and head of JD Big Data Platform, said: “We look forward to expanding our cooperation with Intel to deliver a best-in-class, personalised shopping experience wherever consumers shop. This lab will combine our collective strengths to develop cutting-edge solutions to bring the precision of online shopping to offline players”.