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Future Group has said home deliveries of dairy products will start in two weeks.
In conjunction with plans to launch 1,000 outlets under the Easyday, Nilgiris and Heritage banners, Future Group has announced its intent to enter the home delivery segment. As a first step, milk, bread and eggs will be made available for home deliveries in the major metro cities. Subsequently, there are plans to extend this to include fruits, vegetables and other groceries.
Shoppers will place their orders through a mobile app. The nearest store within a two to three-kilometre radius will then work with various logistics firms to fulfil the order. The retailer recognises that fresh, daily deliveries of these items from a central warehouse is unfeasible and hence, will make use of their store network to support home deliveries.
The plan to provide the milk delivery services follows the retailer’s announcement last month that it will open 10,000 stores all over India. The milk delivery platform is part of Future Group’s launch of a new retail business model. This model blends technology with bricks and mortar and, if successful, will enable Future Group to become Asia’s largest integrated consumer retailer.
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