FamilyMart launching discounted meals for kids

Date : 06 February 2019

FamilyMart is launching a discount meals program in over 2,000 stores across Japan.

FamilyMart children's restaurant

Famima Kodomo Shokudo (FamilyMart children’s restaurant) aims to support low-income families with discounted meals. The new initiative will allow children and their parents access to meals, desserts and beverages at prices of JPY100 (US$0.9) for elementary school pupils, and JPY400 (US$3.7) for high school students or older. To qualify, they will need to attend a session from the program at a participating store each time. About 10 people can participate in the standard one-hour session, which consists of an orientation, meals and activities.

Positive feedback leading to roll-out

FamilyMart previously tested the program at five stores in Tokyo, Kanagawa and Saitama prefectures. After receiving positive feedback from participants, it has decided to roll-out the initiative to over 2,000 stores from next month.

 

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