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FamilyMart is launching a discount meals program in over 2,000 stores across Japan.
Famima Kodomo Shokudo (FamilyMart children’s restaurant) aims to support low-income families with discounted meals. The new initiative will allow children and their parents access to meals, desserts and beverages at prices of JPY100 (US$0.9) for elementary school pupils, and JPY400 (US$3.7) for high school students or older. To qualify, they will need to attend a session from the program at a participating store each time. About 10 people can participate in the standard one-hour session, which consists of an orientation, meals and activities.
FamilyMart previously tested the program at five stores in Tokyo, Kanagawa and Saitama prefectures. After receiving positive feedback from participants, it has decided to roll-out the initiative to over 2,000 stores from next month.
Keep up-to-date with the latest retail developments from Asia.