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CP (Charoen Pokphand) Group has entered into a joint venture with Inagora, a Japan-based platform specialising in selling Japanese goods to Chinese consumers.
Inagora has about four million registered users and carries 40,000 products including food and household goods on its mobile app and other channels to Chinese shoppers. It has opened a physical store in Zhengzhou, in China, this month to penetrate new markets. Inagora aims to tap into CP's network to deliver orders and strengthen its physical presence in China.
Japanese products are gaining appeal amongst Chinese shoppers. Companies like Inagora market its products well to local shoppers through videos. Besides China, Inagora plans to enter other Southeast Asian markets with its CP partnership.
Charoen Pokphand Group operates in 17 countries with strengths in distribution and food operations. It is based in Thailand where it runs 10,500 7-Eleven stores.
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