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Shoppers can pick up their parcels from more than 300 Circle K stores at their own convenience with a new feature by DHL Express.

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TVB's Big Big Shop has partnered Convenience Retail Asia to allow shoppers to collect online purchases at Circle K stores in Hong Kong.

Offering shoppers greater convenience

The partnership between TVB and Convenience Retail Asia (CRA) was signed earlier this week. Shoppers using Big Big Shop, launched in July last year, will be able to collect at Circle K stores. With a network of 337 stores, shoppers have easy access to locations across Hong Kong.

For Circle K, the partnership should help boost online traffic to its stores, shoppers that may not frequently visit the chain, plus drive impulse and everyday purchases.

Click-and-collect service

This partnership follows CRA's decision to sell all rights, titles and interests attached to to an independent third party earlier this month. Similar to Users of the online platform used, uses Circle K stores in Hong Kong (and Macau) for collection.

Group CEO at TVB, Mark Lee, said, “Circle K is a perfect match for Big Big Shop which will provide our customers with a convenient click-and-collect service [...] during the eight months’ operation of Big Big Shop, the show-and-sell strategy has proven to be a success in motivating viewers to buy online, notably in the sales of kitchen appliances by German Pool; quality frozen meat and seafood by Gourmet; package tours by Big Line Holiday; and George Lam concert tickets."

Lee added, "With Circle K as our logistics partner, we will be able to greatly expand the range of products available at Big Big Shop by including more vendors who don’t necessarily have the delivery capability. The partnership with Circle K will offer an even better shopping experience to our customers. It marks an important step in our ecommerce fulfilment and development of online-to-offline business strategy.”

Want to know more?

Click here to view CRA's FY18 results. Subscribers can read Retail execution at Circle K in Hong Kong here.

Hong Kong-based Convenience Retail Asia (CRA) has posted a solid set of annual results, with Group revenue increasing by 4.4% to HKD5,320m (US$677.7m).

Revenue and profits up despite challenging trading conditions

Increase in revenue was mainly attributed to a 2.9% growth in comparable-store sales for the convenience store business and sales at Zoff. Core operating profit grew 17.5% to HKD214,498 and net profit by 21.9% to HKD183,203. This was achieved despite trade and political tensions between China and the U.S, which impacted CNY currency and reduced spending power by tourists from mainland China travelling to Hong Kong. This did however result in lower production costs for the Group's bakery business and had a positive indirect impact on rental costs.

The retailer has also cited stagnant local demand, increasing shortage of labour, fierce competition and aggressive landlords as key challenges in Hong Kong. It is therefore committed to reinventing its preposition to stay relevant, clearly defining its brand values and focusing on customer experience.

Refocusing efforts to core operations

Beauty and health care continued to be the main sales category on, representing around 63% of total GMV. However, since 1 March 2019, the Group sold all rights, titles and interests attaching to to an independent third party, refocusing its attention on its core business operations.

Convenience Retail Asia is committed to delivering its '4P’s Plus' strategy to offer a more relevant customer experience. This revolves around product, promotion, place and pricing in relation to the customer buying process. 

As part of delivering better shopper experience and driving differentiation, CRA has been developing A.I. Retailing (A.I.R.) Zone in Circle K Causeway Bay Excelsior Store and Circle K Liberte Place Cheung Sha Wan Store.

Subscribers can read about Hong Kong's first AI checkout in Circle K here.

Store network relatively stable

Circle K in Hong Kong added (net) 5 stores to its network, ending the year with 337. The business recorded 61 franchised Circle K Stores in Guangzhou, 32 in Macau and 13 in Zhuhai. CRA ended the year with 131 Saint Honore Cake Shops in Hong Kong, Macau and Guangzhou, 12 fewer than 2017.  The Group also operates 6 Zoff Eyewear Stores. As of 31 December 2018, total number of stores under CRA were 580.

CRA's O2O customer relationship management programs continued to play important role in the retailer's marketing strategy. Circle K’s “OK Stamp It” and Saint Honore’s “Cake Easy” programs reached 1.2m and 500,000 members respectively.

Want to see what Circle K is doing in-store?

Subscribers can read Retail execution at Circle K in Hong Kong here.

Circle K in Hong Kong, operated by Convenience Retail Asia (CRA), has posted an impressive set of results for the first six month ending 30 June. This was mainly driven by continued focus on digital and creative marketing strategies.

Comparable store sales increase of 4.4%

CRA ended the first half with 332 Circle K stores in Hong Kong, one additional store compared to the same period last year. Two new stores opened and two closed during the first six months this year. While network expansion was static, Circle K's comparable store sales increased 4.4% YoY. This contributed to total sales of HKD2,061m (US$262.5m) versus HKD1,962m (US$249.9m) last year.

Earlier this year, we highlighted how OK Stamp It, a loyalty app that provides deals and offers to members, is central to CRA's overall business strategy. This has proved to be the case in H1, as the eCRM platform continued to drive repeat purchases, as well as online traffic to brick-and-mortar stores.

...OK Stamp It promotions

Since April, the Group has launched three summer promotions for OK Stamp It members. The first initiative was the return of the popular Shake Shake Lucky Star game. OK Stamp It then collaborated with Zoff (a Japanese eyewear chain that CRA operates in HK) to offer free sunglasses for the first 1,000 members who purchased newly imported ice cream brands from Japan and Korea. The third and most recent promotion was a World Cup-themed game, which offered 100 grand prizes of Cathay Holiday coupons valued at HKD10,000 (US$1,274) each.

H2 outlook: on track for strong performance

CRA recognises some underlying macro-economic trends in the market: consumer retail volume remains flat, depreciation of CNY is impacting cost of goods and high labour and rental costs will continue. To combat these challenges and drive future growth, the retailer is committed to its O2O business model, offering customers Easy, Fast & Simple (EFS) and Always Something New (ASN).


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Hong Kong-based Convenience Retail Asia (CRA) has seen robust growth in FY17, with its turnover increasing by 4.6% to HKD5,094m (US$648.9m).

OK Stamp central to overall business strategy

CRA ended 2017 with 332 Circle K stores in Hong Kong and an additional 109 franchised stores in mainland China and Macau. The retailer also owns 143 Saint Honore Cake Shops in Hong Kong, Macau, Guangzhou and Shenzhen. Convenience store and bakery businesses achieved robust comparable store sales growth in Hong Kong. Growth was mainly driven by the Group’s digital initiatives; O2O CRM programmes with membership for “OK Stamp It” and “Cake Easy” exceeding 1,000,000 and 300,000 respectively.

The Group will continue its O2O strategy, moving away from a traditional bricks-and-mortar business and toward a 'bricks-and-mortar+' O2O model. Online and smartphones help connect customers quickly and provides extra convenience for on-the-go consumers. In 2018, CRA will continue to drive brand loyalty and preference, and optimise its 'OK Stamp It' and 'Cake Easy' CRM programmes, ensuring that they are easy, fast and simple to use. The Group will also look to expand and optimise its store network, but it will carefully consider macroeconomic uncertainties and balance investment with profitability.

Personal care the key category on

The Group’s O2O digital retailing platform,, posted moderate growth in gross merchandising volume (GMV) in 2017. Beauty and Personal Care continued to be the main category, representing around 70% of total GMV and total quantity sold.

Retail market showing signs of recovery

The last few years in Hong Kong have been challenging on a retail perspective due to unstable visitor numbers and weaker consumer confidence. 2017 saw a slight recovery, with inflation moderate and retail sales remaining relatively stable. As consumer sentiment rises, CRA is confident that it has the tools to respond to the fast-paced and digital experience that customers are demanding in Hong Kong.


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