Majid Al Futtaim outlines further investment in Pakistan

Date : 24 June 2019

Majid Al Futtaim has outlined plans to invest PKR40bn (US$256.1m) in Pakistan.

Expansion into new cities

Since 2009, Majid Al Futtaim has invested PKR8bn (US$51.2m) in Pakistan. It now operates seven Carrefour hypermarkets and one Carrefour Market supermarket in four metropolitan cities.

The retailer will mainly focus its expansion in tier two cities. It hopes to reach a network of 50 stores in the next 10 years, expanding into cities like Faisalabad, Multan, Gujranwala, Hyderabad, Sialkot, Gujarat, and Peshawar.

Ecommerce initiatives to launch early 2020

To support store network expansion, Majid Al Futtaim is also looking to launch new ecommerce initiatives early next year. It continues to strengthen its proposition in this area, having launched a new loyalty programme and mobile app early this year.

Exporting from Pakistan

Majid Al Futtaim is working with local farmers and plans to export fresh vegetables from Pakistan to other countries where it is operating.

Setting new retail standards

Despite a relatively small store network, Majid Al Futtaim, is beginning to change shoppers’ retail expectations. The retailer is offering a greater choice of products in a clean and modern environment. This is setting new standards, and in turn driving the development of modern trade.