Carrefour boosts online business in China

Date : 19 October 2018

Carrefour announced a strategic collaboration with Dada-JD Daojia, an online grocery and delivery firm owned by JD.com.

New business platform

Around 6,000 products are available to be traded on the new online platform, of which 400 are imported goods. These products cover multiple categories including fruit and vegetables, dairy, ready-to-eat, BWS (beer, wine and spirits), snacks, cooking ingredients as well as health and beauty. The goal is to make all offline products of Carrefour available online over time.

Wide reach and visible results

This collaboration will create a wide reach for Carrefour. Currently 158 Carrefour stores in 31 major cities across the nation are listed on JD Daojia. The plan is to have 200 listed by the end of 2018. Following the collaboration, Carrefour’s online sales increased by 720% vs. the previous month according to JD Daojia’s data.

Boundless retail

Carrefour regards this collaboration as an important step towards its boundless retail by having more prominent presence online and reaching more shoppers across China. Dada-JD Daojia has two integrated business “Dada” and “JD Daojia”, all owned by JD.com. Dada is an on-demand logistics platform and JD Daojia a ecommerce platform. JD Daiojia also partners with a number of major retailers, such as Walmart, CR Vanguard and Yonghui. It is not surprising that Carrefour is following suit.

Carrefour just published its Q3 results, click here for details and how it is growing its omnichannel presence globally. 

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