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CK Hutchison's retail division A.S. Watson and telecom subsidiary 3 have partnered China’s Meitu to launch a new platform that integrates social media and retail.
The new platform will combine beauty with social media, with the companies drawing on their expertise in retail, telecom and AI technology to provide shoppers a better online and offline shopping experience. The project will look to drive engagement and interaction with customers of particularly the millennial generation, allowing Meitu users to try beauty products virtually on their mobile phone and receive product recommendations.
Meitu's COO, Bryan Cheng, said, “3 Hong Kong customers can design personalised products and enjoy a new, one-stop mobile shopping experience through our cooperation with Meitu. We are confident of this partnership and believe that it will create a three-way win for customers, Meitu and CK Hutchison [...].”
Watsons Hong Kong will launch Meitu’s Magic Mirror at Watsons Mongkok Bank Centre and Cameron Road stores later this month. In the first half of next year, the retailer will roll out to around 30 more Watsons stores. Furthermore, Meitu and 3 Hong Kong will partner to introduce MeituDIY, allowing users to print their photos directly on mobile phone cases, clothes, and more, so that they can create more personal and unique products. After launching its global VIP loyalty program last month, Watsons continues to look for new ways to offer greater personalisation.
Meitu’s BeautyCam app has been upgraded to make product recommendations via skin analysis. The app will help users match the right products available at Watsons store. This feature will be launched in Mainland China this month, while users in Hong Kong will have access in the first quarter of next year.
In addition, Watsons China will begin its partnership with Meitu Social Media later this month, enabling the retailer to deliver personalised messages. When customers edit their photos using in-app features, Watsons will recommend the right products based on customer habits and big data. The strategic alliance will help Watsons reach a wider customer base in Hong Kong and China, bringing in new, and what the retailer hopes will be loyal members.
Subscribers can read more on A.S. Watson's Strategic Outlook here.