Watsons expanding its loyalty program

Date : 16 May 2019

A.S. Watson has expanded its Watsons One Pass loyalty program to cover over 660 stores in China’s Greater Bay Area.

Convenience for cross-border travellers

Shoppers in Guangdong, Hong Kong and Macau are now able to enjoy member benefits when they shop at Watsons by using just one loyalty card, Watsons One Pass. The retailer operates in all 11 cities in the Greater Bay Area, and the new initiative provide shoppers greater access to local benefits when travelling across different cities.

Expansion to other markets a possibility

The retailer has also outlined plans to expand Watsons One Pass loyalty program to other Asian markets including Singapore, Malaysia, Thailand, Taiwan and Indonesia in the future.

A.S. Watson’s Chief Operating Officer, Malina Ngai, said, Watsons has been the No.1 Pharmacy/ Drugstore brand in Asia for 10 consecutive years with more than 90 million loyalty club members, and the majority of them are frequent travellers […]”

Source: A.S. Watson