7-Eleven's partners Domino's Pizza in Taiwan

Date : 26 February 2019

President Chain Store Corp, operator of 7-Eleven in Taiwan is testing a new concept store, which offers Domino’s Pizza. 

Domino's Pizza in 7-Eleven

The co-branded store will be launched in Taipei’s Xinyi District, offering freshly cooked pizza from Domino's. Pizzas will be cooked on-site and priced between US$2.9 and US6.8. The trial store aims to target busy workers and the retailer hopes that the initiative will increase sales of other items such as beverages.

7-Eleven continues to diversify its offer

Taiwan's convenience market is notoriously dense and competitive, and retailers across the market are introducing new initiatives and services to achieve growth. As the largest retailer in the market, 7-Eleven has been launching new concept stores, e.g. unstaffed X-Store and BEING fit gym concept. It also recently launched a new Big7 store, combining a café, confectionery zone, bookstore, bakery and K-Seren beauty store into one space.

Key competitor FamilyMart has also been diversifying its offer and services, launching a futuristic store last year and partnering with companies to offer financial, catering and laundry services in its stores.


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