FamilyMart opens first laundry-convenience store in Taiwan

Date : 05 February 2019

FamilyMart has launched its first laundry-convenience store in the Sanchong District of New Taipei, Taiwan.

A multipurpose convenience store

FamilyMart's new laundry convenience store, which opened last month, operates approx. 140 sq m. The store is fitted with five all-in-one washer-dryers, a service support/payment counter, an area for daily consumables, cigarettes, and more. The retailer plans to open ten more stores of this concept within the next year, with commercial districts that have a high percentage of renters an area of focus.

Smart laundrette and mobile notifications...

For greater convenience, customers can access real-time information about service availability using the FamilyMart app. They also have the option to receive a SMS notifications five minutes prior to the end of their laundry cycle. Prices range between NT$190 (US$6,2) and NT$220 (US$7.2) based on the service. Customer can also choose from 30 different methods of payment.

Competitive convenience landscape

FamilyMart continues to test new store concepts and initiatives. Its futuristic store, which we highlighted as one of The top 17 stores to visit in Asia in 2019 is an excellent example. We have seen FamilyMart in Japan move towards a similar direction, installing laundry machines to support shoppers' wider needs albeit in mainly existing convenience stores.

Taiwan's convenience landscape is highly competitive. Retailers are launching multipurpose stores to meet lifestyle needs in addition to stocking basic food and drink. This is beginning to extend further than just paying bills, buying train tickets and picking up online deliveries, and into pharmaceutical, leisure (gym) and beauty.