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A.S. Watson has a diverse retail portfolio, including a range of different health & beauty banners, supermarkets and electrical stores. We review some of the latest new concept Watsons stores in Taiwan, China, Singapore and Russia.
Having revealed its expansion plans last year, Watsons has now launched an innovative new store concept, Watson's Tech-Fun. The new store not only makes use of O2O technologies, but also blends offline and online by utilising different features in store. There are self-checkout counters, large-scale live broadcast screens, virtual technology make-up service, make-up stations and tap & shop digital devices to enhance customer experience. The retailer uses digital technology to showcase the latest fashionable products, but in a fun and engaging way to connect consumers.
Watsons has stepped-up its online delivery capability signing onto Cainiao Network’s 'ship from store' service. This enables Watsons stores to act as fulfilment centres to help support online delivery orders. Customers can expect delivery as fast as two hours if they live within a 3km radius of a Watsons store.
The service is available to users of Alibaba's Tmall and more than 200 Watsons stores in Shanghai, Guangzhou, Shenzhen, Hangzhou and Dongguan are involved. With New Retail innovations driving the demand for fast distribution, the retailer will need to carefully consider the impact how this might impact its in-store operations before looking to roll-out the service nationwide to all its branches.
Watsons has opened an integrated Health concept store, Watsons Health, to encourage healthy lifestyle and well-being. The store dedicates over 50% space towards health offerings, focusing on three key categories: health & fitness, sports nutrition and homecare, mobility & rehabilitation.
The retailer has partnered Active Health to bring multiple health-related ideas and concepts under one roof. Located in [email protected], one of the largest integrated complexes in the country, the store features a Watsons Pharmacist and Fullerton Health General Practitioner and an interactive area (Active Heath Discovery) for people to learn about managing physical activity, sleep and nutrition. This latest concept store is an example of the retailer's ambition to develop formats that meet the changing needs of consumers.
A.S. Watson has rebranded its 64 Spektr stores in St. Petersburg to Watsons. The retailer has launched over 1,000 new products to drive footfall to stores. The rebranding has been followed-up on the company's local online website. Typical stores carry 9,000 SKUs, focusing on Asian and Korean brands as well as exclusive products.
Retail Analysis Subscribers can read more on A.S. Watson's Strategic Outlook here.