7-Eleven opens second unstaffed X-Store 

Date : 25 July 2018

7-Eleven has opened its second unstaffed convenience store in Taiwan.

Successful trial...

After testing the first store of its kind six months ago, President Chain Store Corporation, operator of 7-Eleven in Taiwan has opened its second unstaffed X-Store in Taipei. The new store is located in Xinyi District, and utilises facial recognition or a iCash 2.0 card to recognise customers.

Like the first store, which opened at the company's headquarters in January, the new store targets tech-savvy shoppers, nearby workers and students in the area. The company said that the number of customers at the first X-Store increased 50 per cent over six months.

Our view

Convenience is largest modern food and grocery channel in Taiwan. As network expansion slows down due to market saturation, however, growth will be driven by innovation centred around shopping experience and convenience.

Last month, we highlighted some of the latest developments in the market. With the top four convenience chains (7-Eleven, FamilyMart, Hi-Life and OK mart) operating more than 10,000 stores between them, there is still vast potential for retailers to roll-out new concept stores, and therefore how the channel fulfils shopper missions can evolve even further. 


Sign up here for our free newsletter to get the latest updates on Taiwan and other leading retailers in Asia.