Majid Al Futtaim rebrands Hyperstar in Pakistan

Date : 03 January 2019

UAE-based Majid Al Futtaim has rebranded its Pakistan-based Hyperstar chain to the Carrefour brand.

Rebranding to enhance modern retail

Majid Al Futtaim has operated stores in Pakistan, through the Hyperstar band, since 2009. The retailer has six Hyperstar hypermarkets in three major cities; Islamabad, Karachi and Lahore. Majid Al Futtaim said the rebranding to Carrefour will “enhance modern retail in Pakistan”.

Gyu Taeg Kim, Majid Al Futtaim’s country manager of Hyperstar Pakistan, added, “The rebranding to Carrefour is an important milestone for Majid Al Futtaim in Pakistan and comes with major expansion plans in the country. Operating under the Carrefour brand will… enable us to deliver an exceptional shopping experience to our customers”.

New loyalty programme and mobile app

As well as rebranding, the retailer has announced the launch of a loyalty programme and mobile app in Pakistan. The rebranded stores will use bio-degradable, reusable bags and offer free wi-fi, amongst a range of other services.

Carrefour Market to open in early 2019

Elsewhere in Pakistan, Majid Al Futtaim will open a new supermarket format under the Carrefour Market banner. The store will be opened in early 2019 in the Mall of Defence in Lahore. The retailer plans to open additional stores in Faisalabad, Gujranwala and Sialkot, amongst others, throughout 2019.