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TVB's Big Big Shop has partnered Convenience Retail Asia to allow shoppers to collect online purchases at Circle K stores in Hong Kong.
The partnership between TVB and Convenience Retail Asia (CRA) was signed earlier this week. Shoppers using Big Big Shop, launched in July last year, will be able to collect at Circle K stores. With a network of 337 stores, shoppers have easy access to locations across Hong Kong.
For Circle K, the partnership should help boost online traffic to its stores, shoppers that may not frequently visit the chain, plus drive impulse and everyday purchases.
This partnership follows CRA's decision to sell all rights, titles and interests attached to FingerShopping.com to an independent third party earlier this month. Similar to Users of the online platform used, FingerShopping.com uses Circle K stores in Hong Kong (and Macau) for collection.
Group CEO at TVB, Mark Lee, said, “Circle K is a perfect match for Big Big Shop which will provide our customers with a convenient click-and-collect service [...] during the eight months’ operation of Big Big Shop, the show-and-sell strategy has proven to be a success in motivating viewers to buy online, notably in the sales of kitchen appliances by German Pool; quality frozen meat and seafood by Gourmet; package tours by Big Line Holiday; and George Lam concert tickets."
Lee added, "With Circle K as our logistics partner, we will be able to greatly expand the range of products available at Big Big Shop by including more vendors who don’t necessarily have the delivery capability. The partnership with Circle K will offer an even better shopping experience to our customers. It marks an important step in our ecommerce fulfilment and development of online-to-offline business strategy.”
Click here to view CRA's FY18 results. Subscribers can read Retail execution at Circle K in Hong Kong here.