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Japanese discount operator, Don Quijote (known as Donki) is launching its first stores in Thailand next week and in Hong Kong in July.

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A.S. Watson has provided details of how it has successfully used predictive modelling to help brands successful launch products in its stores. It has shared two examples, Maybelline and Jeffree Star Cosmetics.

Working closely with brands

A.S. Watson (ASW) has strengthened its long-term partnership with Maybelline in Watsons Thailand, while it has launched Jeffree Star Cosmetics exclusively at ICI PARIS XL in Europe.

Personalising offers with Maybelline

Watsons Thailand partnered with Maybelline in 2018 on a CRM programme. This was supported by ASW's DataLab, which helped to communicate offers to relevant customers through email. It targeted members to seek new category shoppers, drive stronger basket value sizes and engage customers with new product offers. This resulted in over 3.5m emails delivered to members, double-digit sales and over 170,000 customers buying into the brand.

Jeffree Star Cosmetics in ICI PARIS XL

In November 2018, Jeffree Star’s cosmetic range was exclusively launched to customers in ICI PARIS XL stores in the Netherlands and Belgium. A digital campaign was created to support the launch, targeting new customers as well as those whose data and profile matched the brand. Predictive modelling was used to identify members who often shop for new makeup brands. This resulted in over 300,000 customers receiving customised emails and 70% of members under 35 buying into the range during the launch period.

Decisions and outcomes driven by predictive modelling

Malina Ngai, Chief Operating Officer of A.S. Watson Group, said, “Due to our extensive global knowledge of the beauty industry and CRM data, we are able to help niche brands like Jeffree Star and major brands including Maybelline launch products onto the market. Using our integrated online and offline model, this allows us to create these types of brand partnerships to specifically target and engage the right customers.”

Want to know more?

Subscribers can read more on A.S. Watson's Strategic Outlook here.

Health and beauty retailer, A.S. Watson, will open its first store in Vietnam on 17 January 2019.

Store to be opened in Ho Chi Minh

The store will be located in Bitexco Financial Tower in District 1, Ho Chi Minh City. It is the tallest building in the city. The area is well visited by tourists due to its magnificent views on the Sky Deck. It is also known for its luxurious offices.

More about A.S. Watson

A.S. Watson, part of Hong Kong conglomerate Hutchison Whampoa, is one of the world’s largest health, beauty and lifestyle retailers, with over 14,000 stores covering 24 markets. It has a diverse portfolio ranging from ports, infrastructure, energy, telecommunications and retail. Its retail segment includes the largest international Health & Beauty retailer in Asia and Europe, plus food, wine and electrical appliances.


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Dairy Farm has reported mixed results for Q3, pulled down by challenges in the food division.

Strong growth in health and beauty

The retailer reported strong sales and profit gains in Hong Kong and Macau. The retailer also saw improvement in its Southeast Asian businesses, especially in Malaysia and Indonesia.

Food business profits decline

Both sales and profits were down in several markets including Singapore, Malaysia and Indonesia. In China, Yonghui reported strong sales growth but lowered profits due to higher investments in stores. 

Southeast Asian business being revitalised 

Dairy Farm has been closing loss making stores in Singapore, Malaysia and Indonesia. The retailer has just announced the closing of a Giant hypermarket store in VivoCity in Singapore next year. Three other Giant outlets are under review for lease renewals and store performance.

We understand that plans for product range, space management, pricing strategy and consolidated sourcing are being implemented in the region. This includes sharing suppliers and accessing Yonghui's suppliers for fresh food its stores in other markets. We believe that the focus on operations and its efforts in collaboration of suppliers across its banners will support its growth going forward.  

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CK Hutchison's retail division A.S. Watson and telecom subsidiary 3 have partnered China’s Meitu to launch a new platform that integrates social media and retail.

Partnership to enhance shopper experience

The new platform will combine beauty with social media, with the companies drawing on their expertise in retail, telecom and AI technology to provide shoppers a better online and offline shopping experience. The project will look to drive engagement and interaction with customers of particularly the millennial generation, allowing Meitu users to try beauty products virtually on their mobile phone and receive product recommendations. 

Meitu's COO, Bryan Cheng, said, “3 Hong Kong customers can design personalised products and enjoy a new, one-stop mobile shopping experience through our cooperation with Meitu. We are confident of this partnership and believe that it will create a three-way win for customers, Meitu and CK Hutchison [...].”

Watsons Hong Kong launching Meitu Magic Mirrors

Watsons Hong Kong will launch Meitu’s Magic Mirror at Watsons Mongkok Bank Centre and Cameron Road stores later this month. In the first half of next year, the retailer will roll out to around 30 more Watsons stores. Furthermore, Meitu and 3 Hong Kong will partner to introduce MeituDIY, allowing users to print their photos directly on mobile phone cases, clothes, and more, so that they can create more personal and unique products. After launching its global VIP loyalty program last month, Watsons continues to look for new ways to offer greater personalisation.

Watsons China to feature on Meitu's BeautyCam app first

Meitu’s BeautyCam app has been upgraded to make product recommendations via skin analysis. The app will help users match the right products available at Watsons store. This feature will be launched in Mainland China this month, while users in Hong Kong will have access in the first quarter of next year.

In addition, Watsons China will begin its partnership with Meitu Social Media later this month, enabling the retailer to deliver personalised messages. When customers edit their photos using in-app features, Watsons will recommend the right products based on customer habits and big data. The strategic alliance will help Watsons reach a wider customer base in Hong Kong and China, bringing in new, and what the retailer hopes will be loyal members.

Want to know more?

Subscribers can read more on A.S. Watson's Strategic Outlook here.

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