E-Mart enters Cambodia

Date : 01 August 2017

South Korea's largest retailer E-Mart will set up its first flagship store in Cambodia by the first quarter of 2019.

JV with local conglomerate

An agreement has just been signed by E-Mart with Cambodian conglomerate Royal Group to set up its first E-Mart flagship store.

Royal Group senior VP Rami Sharaf says the group has a broad portfolio which it is expanding to retail. He says it chose E-Mart as it has diverse options – malls, department stores, hypermarkets and convenience stores.

We are exploring these options and believe Cambodia is ready for it. For E-Mart, we are not talking about a franchisee or franchisor, but a joint venture.”

Established in 1993, E-Mart has expanded to 147 hypermarkets in South Korea and also operates supermarket and convenience formats. The retailer also has a presence in China, Mongolia and Vietnam.

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