AEON partners HappyFresh in Malaysia

Date : 24 April 2019

AEON has partnered online grocery delivery company HappyFresh in Malaysia to provide shoppers greater convenience.

Purchasing groceries on HappyFresh mobile app

AEON Malaysia continues to step up its ecommerce initiatives. It previously announced partnership with Honestbee, and now is allowing customers to buy groceries via the HappyFresh mobile app. Users will be able to choose from approx. 50,000 products on the platform.

Four new stores in Klang Vallley will participate, including AEON Wangsa Maju, AEON Taman Equine, AEON MaxValu Prime in Sunway Velocity and AEON Bandar Datuk Onn in Johor Bahru.

Promotions to drive engagement

To celebrate the partnership, HappyFresh customers who buy from AEON’s participating outlets will receive discounts starting from MYR$20. Furthermore, first time customers will also enjoy free delivery and a MYR$50 voucher.

Hu Hun Hui, HappyFresh Malaysia’s Managing Director, said, “Over the years, we have seen an increase in our customer base as we introduce new partners. With AEON onboard our platform, we are confident they will further add value to our service of delivering the best to our customers.”

Retailers partnering third party service providers

In November last year, we outlined partnerships shaping the online future as one of the five key trends to watch. Retailers are partnering with third party service providers delivering fulfilment and benefits. Besides AEON, HappyFresh also works with GCH Retail, Tesco, Village Grocers and specialty stores.