Sheng Siong store in Junction 10, Singapore

Date : 13 May 2019

In 2018, Sheng Siong opened 10 new stores, bringing its total store count to 54 and total retail area to more than 46,000 sq m. We recently visited its store in Junction 10, Woodlands Road and bring you some in-store highlights. 

Sheng Siong exterior
Source: IGD Research

Located in a shopping mall near the Bukit Panjang MRT station, this 1,900 sq m store contains a wide range of fresh foods as well as packaged foods.

Sheng Siong fresh fish counter
Source: IGD Research

Sheng Siong supermarkets have consistently stood out for its assortment of live and fresh seafood and this store does not disappoint. At this popular section of the store, fishmongers stand by to catch, clean and pack live fish for shoppers.

Sheng Siong organic and Japanese sections
Source: IGD Research

Elsewhere in-store, the retailer has introduced special aisles dedicated to organic produce and Japanese products. There is a growing trend for shoppers looking for healthier products and the retailer is catering to this demand. 

Sheng Siong signage
Source: IGD Research

The store features clear signages which makes it easy for shoppers to navigate the large area. 

What do we think?

This store builds on the retailer’s platform of fresh produce at an affordable price. By locating its store in the heartlands of residential Singapore, Sheng Siong continues to appeal to the mass market.

Find out more information about Sheng Siong here.

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