Planning and insight articles

Are you developing a joint business plan (JBP) to work with your retailer customer? Or working on an internal account plan? IGD Asia can help you . We’ve identified five areas you might cover in a plan. Read on to discover where to find this content on IGD Asia. We’ve used the retailer A.S. Watson as an example. 1. Strategic outlook by retailer Retailer profiles are the best pl...
Never has the effective use of data been more important than in today’s tough trading climate. Most retailers and suppliers have access to the same or similar category data. Effective use of it to extract opportunities and insights is what separates the winners from the losers. The effective use of category data is important for three principle reasons: To uncover insights that provi...
Identify sustainable trends with our checklist. Sustainable trends are crucial in identifying actionable insights that could help you understand changing behaviour in the shopper, the consumer or the retailer. PLANNING AND INSIGHT IGD Asia Newsletter Keep up to date with news and trends across the region. Sign up to our IGD Asia newsletter. ...