Category development articles

Your essential guide to the basics of category management delivered in an in an easy to understand format. CATEGORY DEVELOPMENT IGD Asia Newsletter Keep up to date with news and trends across the region. Sign up to our IGD Asia newsletter. Sign up
An effective way to drive an effective sell-in story CATEGORY DEVELOPMENT IGD Asia Newsletter Keep up to date with news and trends across the region. Sign up to our IGD Asia newsletter. Sign up
Get top tips on preparing for a sell-in with your buyer in this recording of our latest webinar with IGD Commercial Capability Manager Ray Leung. Find out how to tailor the story to your audience Learn a practical framework for developing your storyline with the 5 Cs Understand the difference between data and insight and the power of “why?” Hear answers to the most common challen...
Confused by category management jargon? Understand terms and phrases with this comprehensive list of definitions.   Term Also known as Definition A ABC Activity Based Costing An accounting method that enables a business to understand more clearly how and where it makes a profit. ABC identifies all major costs as...
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