IGD launches new service platform: IGD Asia

Date : 01 August 2018

International research organisation IGD has today (Wednesday 1st August 2018) added a new research and insights platform to its roster of services, with a regional focus that builds on the company’s existing expertise in the area: IGD Asia.

Lead by IGD’s local team of industry experts headquartered in Singapore, the new platform will offer insight and capability services designed to help businesses trade successfully in Asian markets, providing in-depth data and analysis on FMCG retail in Asia. Through the platform businesses will have access to future-focused insights that cover the latest trends shaping the evolution of the FMCG industry in Asia; the best retail innovations, in-store category excellence, and best in class promotional and seasonal activity.

Speaking on the launch of the new service, Louise Spillard, Managing Director of IGD Asia, said: “IGD Asia is a step change for businesses wanting to better understand and trade successfully with the FMCG industry in Asia. The relationships we have built with retailers and suppliers in Asia give us unrivalled access to what’s happening on the ground in the region and allow us to be uniquely placed to understand the challenges companies face and deliver the right insight and capability.

“What sets us apart is that we really understand retailers and manufacturers, both strategically and operationally. We know FMCG, we know what exceptional looks like, and we can show customers how to get there. Our insights not only show the “what” but importantly add value around the “how” and “why”. We help manufacturers understand their customers, the retailers, as well as understand how to operate within their own businesses better to identify and realise the opportunities available to them.”

IGD Asia will provide detailed coverage of Asia’s top 18 markets and cover over 100 retailer profiles in the region, with information available on forecasts by country and retailer, plus key insights for fast growing channels. Businesses signed up to the service will gain an understanding of effective sales tactics in different retailers, markets and channels.

For more information visit asia.igd.com 


Notes to editors

  1. IGD is a not for profit research and training organisation. It has a trading subsidiary that provides commercial insight services for the consumer goods industry. The profits from these commercial services fund our not for profit activities.
  2. IGD Asia is the trading name for our Singapore based trading entity.
  3. IGD has over 100 years’ experience working with the leading manufacturers and retailers in grocery retail, operating from offices in Asia, Europe and North America. Our experts have helped companies grow by combining our local insight and market forecasting, with knowledge of global trends and innovation.
  4. The relationships we have built allow us to collaborate with retailers, manufacturers, primary producers, and service providers at a senior level, helping you understand their strategies and operating models. We have strong relationships with over 30 retailers across APAC.
  5. Follow IGD’s communications team on Twitter @Comms_IGD

For more information contact:
Alexandra Crisp on [email protected] or 01923 851986