About IGD Asia

What is IGD Asia?

Asia’s FMCG market is the largest in the world, making it the number one growth opportunity for suppliers and retailers. IGD Asia is an insight and capability service designed to help you successfully trade in Asian markets, and to benefit from this growth.

Through the website asia.igd.com, we provide data and analysis on FMCG retail in Asia. We also provide guides to commercial techniques that will unlock growth opportunities with your trading partners.

Access is available through a subscription »

How can IGD Asia help you?

The intelligence on IGD Asia will help you develop growth strategies for individual markets and the region. It will also help your commercial teams understand and execute effective sales tactics in different markets and channels.

Key features

Benefits to you

In-depth coverage of Asia’s top 18 markets Identify growth markets and what you need to do at a local level to succeed
Profiles of over 100 retailers Understand retailers’ strategies, in-store operations and growth potential
Data and forecasts by retailer and market out to 2022 Calculate growth potential of target markets and customers/competitors and build into your business forecasts
Daily news and analysis Keep up to date with important news and developments from Asia’s retail markets
Reports on the latest and best retail innovations See what other businesses are doing and gain inspiration for your marketing and merchandising tactics
Guides and tools on category development, planning and insight, customer management and execution Upskill your team in core principles, equip your team with the techniques to deliver your commercial plan with quick, efficient and easy to use resources

With IGD Asia, you’ll know what to do and how to do it. Because it’s accessible through one website, you can access it anytime, anywhere, saving you time, money and resource.

How does our team work in Asia?

From our base in Singapore our analysts travel across Asia to report on the latest retailer strategies, market trends, channel developments and in-store innovations direct from local markets.

All of our analysts are experienced professionals from the industry, with backgrounds spanning the leading brands in FMCG.

The relationships we have built with retailers and suppliers in Asia give us unrivalled access to the most innovative stores and breaking news. Because we conduct primary field-based research we are uniquely placed to understand the challenges you face and deliver the insight and capability you need.

Meet the team »

Get access today

If you are interested in a subscription to IGD Asia, why not contact us and sign up for a demo?

The best way to experience IGD Asia is to reserve a demo - understand the site and how it can help your business succeed.

Why not speak to one of the experienced analysts in the IGD Asia team.

What is IGD?

IGD is a not for profit research and training organisation. It has a trading subsidiary that provides commercial insight services for the consumer goods industry. The profits from these commercial services fund our not for profit activities.

IGD Asia is the trading name for our Singapore based trading entity.

IGD’s group structure »

Meet the experienced analysts in the Asia team.

To find out more about the service, and how to subscribe, please contact us.

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